Fear of judgement prevents half of the nation from exercising

Furthermore, the research revealed almost half (48%) of UK adults do not feel represented by sports advertising, athletes on TV and on social media – increasing to 53% for those with disabilities. Alongside this, three in five adults (60%) believe that society has a narrow view of what a “mover” looks like, with more than half of adults (53%) stating that these stereotypes make exercising difficult for those who don’t meet these standards.  

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